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Debby Banning

The Awl

Numerous People Have Appreciated Vespa Scooters

February 26, 2014
Vespa Scooters were developed by Soichiro Vespa, yet his hobby was vehicles. Driving fast and racing were activities he enjoyed, and this obsession was complemented by his mechanical knowledge, picked up from working in an auto repair shop while he was in his teens. He got plenty of experience with riding Scooters, because he owned both an Indian, and a Harley.



It seemed to be only when he was 41, in 1948, that Vespa launched his own Vespa Motor Company, but he had already owned an auto repair shop, starting way back in 1928. He believed he had to design it well, and create it well, to compete well, so his primary focus was on design, followed by quality. Even with Scooters revenue being on an increasing trend in 1953, the economic depression in Japan almost wrecked his company. He kept his factory in operation so as to avoid laying off people, even though only a small number of Scooters were being bought. The wisdom of this decision was borne out in 1958, by the launch of what became the most successful Scooters in the world, the C100 Super Cub. The transmission was efficient in only three speeds, and the motor was 4-stroke, but it was versatile, cheap and anybody could use it.

Individuals novices at Scooters found it easy to use, and it soon found a big following amongst female commuters. The popularity of this bike vaulted Vespa to the number one position by volume of Scooters makers in 1959. They determined that it was time for expansion all over the world. They wanted to set a precedence, so they decided to come to the United States. Achieving success in America would surely result in success worldwide, they believed. June of 1959 marked the first time a Vespa could be bought from a retail store in America, specifically in Los Angeles, and the number of well-to-do dealerships had mushroomed to around 75 just a year later.

Through community involvement , largely through sponsoring 50% of the funding needed by a pair of organizations, Vespa became a trusted brand. These were the Scooters Industry Council, and the Scooters Safety Council, both highly appreciated by fans of Scooters. People kept advocating Vespa to be the number one Scooters manufacturer during the seventies, as they continued developing new bikes which proved irresistible. Their Scooters won more than 70 races worldwide in 1973, giving them the standing of the fastest bikes around. The revolutionary GL1000 Gold Wing was launched in 1975, making touring bikes comfortable and stylish, and the style was hurriedly emulated by Vespa's competitors.

Countries world wide remain obsessed as Vespa keeps producing Scooters with their trademark appeal. They also try to keep a good impression with the public by donating many Scooters each year to causes that are deemed worthy. Bike safety keeps benefiting by Vespa's ongoing funding of training programs and dissemination of important information for the promotion of motorcycling safety. During many decades now Vespa have proven that their Scooters happen to be amongst the most reliable around. They've already become legendary rulers in the Scooters industry, in no small part because of their willingness to innovate irrespective of the circumstances.

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