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Debby Banning

The Awl

Quite A Few Cultures Have Appreciated Vespa Scooters

May 6, 2014


Vespa Scooters were developed by Soichiro Vespa, however his obsession was vehicles. He loved driving extremely fast, as well as enjoying racing, and since he worked in an automobile repair shop as a teenager, he knew the mechanical things. He had plenty of experience with riding Scooters, because he had both an Indian, and a Harley.

Although he already owned an auto repair shop in 1928, it was only in 1948, when he was 41 years old, that Soichiro Vespa started the Vespa Motor Company. He believed he needed to develop it well, and make it well, to compete well, so his primary focus was on design, followed by quality. Even with Scooters profits being on an ascending trend in 1953, the economic depression in Japan almost ruined his company. A small quantity of Scooters were selling, and since he didn't want to put people out of work, he kept the factory open. The perception of this judgement was borne out in 1958, by the release of what became the most successful Scooters in the world, the C100 Super Cub. The transmission was efficient in only three speeds, and the motor was 4-stroke, but it was versatile, cheap and anyone could use it.

Women particularly accepted it for the intention of commuting, but novice riders of both genders loved it for its ease of use. The recognition of this bike catapulted Vespa to the number one position by number of Scooters makers in 1959. They determined that it was time for expansion around the world. They planned to set a precedence, and so they made a decision to come to the United States. Achievement in America would surely result in success worldwide, they believed. Vespa was first accessible to the American public in June, 1959, in Los Angeles, and by 1960 it was possible buy a Vespa from any of more than 75 stores.

By making available half the money for two important organizations, Vespa showed their commitment to the community and won a huge amount of public trust for their company. The agencies, which were sincerely appreciated by motorcycling enthusiasts, were the Scooters Safety Council and the Scooters Industry Council. In the 70's the Vespa company kept developing new models that people just couldn't resist, and they stayed number one in the industry. They were soon viewed as the fastest bikes in the world, flowing from their winning of over 70 global races in 1973. Other bike producers were quick to leap on the bandwagon, when, in 1975, touring bikes became fashionable as well as comfortable, following the introduction of the GL1000 Gold Wing.

Societies world wide remain obsessed as Vespa keeps producing Scooters with their trademark appeal. They also try to keep a good impression with the public by donating many Scooters each year to causes that are deemed worthy. They continue to be active in bike safety by funding training courses and making certain motor cyclists have the best information. For many decades they've proven their Scooters to be probably the most reliable of those manufactured. They have become iconic rulers in the Scooters industry, in no small part because of their willingness to innovate irrespective of the circumstances.

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