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Debby Banning

The Awl

Quite A Few Societies Have Enjoyed Vespa Cycles

February 25, 2014


Vespa Scooters were developed by Soichiro Vespa, but his passion was vehicles. He started learning the mechanical facet of automobiles while still a teeenager, working in a repair shop, and he loved racing and fast driving. He owned both a Harley Davidson along with an Indian, and he was in fact quite experienced at Scooters riding.

It seemed to be only when he was 41, in 1948, that Vespa started his own Vespa Motor Company, but he had already owned an auto repair shop, starting way back in 1928. He required well-made products that could compete, so his focus was on design and quality. His company nearly went under in 1953, even though Scooters sales were increasing, because of economic depression in Japan. Despite the fact that an inadequate number of sales were being made, he kept his factory going because he disliked the thought of taking work away from people. It turned out a good call, because the C100 Super Cub was launched in 1958, and it became the world's most successful Scooters. The transmission was proficient at only three speeds, and the motor was 4-stroke, but it was versatile, cheap and anybody could use it.

Women particularly accepted it for the intention of commuting, but novice riders of both genders loved it for its ease of use. By 1959, due to this bike, the largest manufacturer of Scooters was Vespa. At that time they chose to set their sights on the world. They thought that if they could first capture the United States market, it could start the ball rolling. Approval by the American public would signify acceptance by the rest of the world. The first retail store offering Vespa Scooters opened in June of 1959, in Los Angeles, and by 1960, successful dealerships, selling Vespa's, were more than 75.

By making available half the financing for two important organizations, Vespa exhibited their commitment to the community and won a huge amount of public trust for their company. The agencies, which were sincerely appreciated by motorcycling enthusiasts, were the Scooters Safety Council and the Scooters Industry Council. Vespa went on to produce new Scooters during the 1970's, which people could not get enough of, keeping them atop the industry. In 1973 Vespa cycles were the victors of over 70 races around the globe, and they were soon renowned as the speediest available. Additional bike manufacturers were quick to jump on the bandwagon, when, in 1975, touring bikes became fashionable as well as comfortable, following the introduction of the GL1000 Gold Wing.

Cultures all over the world remain enthralled as Vespa keeps producing Scooters with their trademark appeal. Annually Vespa donate numerous Scooters to what they consider as worthwhile causes, and this helps retain the respect and fondness with which they are regarded. Vespa always promote biking safety through the training courses they sponsor and by helping bikers have access to the most up-to-date information available. During many decades now Vespa have proven that their Scooters happen to be amongst the most reliable around. They've already become renowned rulers in the Scooters industry, in no small part because of their willingness to innovate irrespective of the circumstances.

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