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Debby Banning

The Awl

Scooters By Vespa Have Appealed To Quite A Few Countries

May 8, 2014


Soichiro Vespa's interest was motor vehicles, but, paradoxically, he developed Vespa Scooters. He enjoyed driving fast, as well as enjoying racing, and since he worked in an auto repair shop as a teenager, he knew the mechanical things. He acquired lots of experience with riding Scooters, because he owned both an Indian, and a Harley.

Although he already held a motor vehicle repair shop in 1928, it was only in 1948, when he was 41 years old, that Soichiro Vespa started the Vespa Motor Company. He wanted well-made products that might possibly compete, so his focus was on design and quality. In 1953 Japan was experiencing a depression, and, although sales of Scooters were on the up, the survival of his company was in jeopardy. Although an limited number of sales were being made, he kept his factory going because he disliked the thought of taking work away from people. The perception of this decision was borne out in 1958, by the release of what became the most successful Scooters in the world, the C100 Super Cub. The transmission was proficient at only three speeds, and the motor was 4-stroke, but it really was versatile, cheap and anybody could use it.

Women particularly accepted it for the purpose of commuting, but novice riders of both genders loved it for its ease of use. Vespa attained the standing of the largest manufacture of Scooters by 1959, due to the fact of the success of this bike. This encouraged them to decide to start broadening around the world. They wanted to set a precedence, so they decided to come to the United States. They believed once their items were accepted by the American people, they would likely win over the rest of the world as well. Vespa was first accessible to the American public in June, 1959, in Los Angeles, and by 1960 a person could buy a Vespa from any of more than 75 stores.

By making available half the financing for two important organizations, Vespa demonstrated their commitment to the community and won a huge amount of public trust for their company. The associations, each of which were sincerely appreciated by motorcycling enthusiasts, were the Scooters Safety Council and the Scooters Industry Council. In the 70's the Vespa company kept developing new models that people just couldn't resist, and they stayed number one in the industry. They were soon viewed as the fastest bikes in the world, flowing from their winning of over 70 global races in 1973. Additional bike manufacturers were quick to leap on the bandwagon, when, in 1975, touring bikes became fashionable as well as comfortable, following the introduction of the GL1000 Gold Wing.

Countries world wide remain enthralled as Vespa keeps producing Scooters with their trademark appeal. They also try to maintain a good image with the public by donating many Scooters each year to causes that are deemed worthy. Vespa continue to promote biking safety through the courses they sponsor and by helping bikers have access to the most up-to-date information available. Through many decades now Vespa have demonstrated that their Scooters tend to be amongst the most reliable around. A number of the big challenges they have taken, have made them such a successful empire in Scooters.

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