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Debby Banning

The Awl

Vespa Cycles Possess Cross-cultural Appeal

February 22, 2014
Vespa Scooters were developed by Soichiro Vespa, but his hobby was vehicles. Driving fast in addition to racing were things he enjoyed, and this obsession was complemented by his mechanical knowledge, picked up from working in an auto repair shop while he was in his teens. He acquired a good amount of experience with riding Scooters, because he owned and operated both an Indian, and a Harley.

Despite the fact that he already owned an automobile repair shop in 1928, it was only in 1948, when he was 41 years old, that Soichiro Vespa started the Vespa Motor Company. He believed he needed to develop it well, and make it well, to compete well, so his primary focus was on design, followed by quality. His firm just about failed in 1953, even though Scooters sales were increasing, as a result of economic depression in Japan. Although an insufficient number of sales were being made, he kept his factory going because he disliked the thought of taking work away from people. The perception of this decision was borne out in 1958, by the release of what became the most successful Scooters in the world, the C100 Super Cub. The bike, which possessed a three speed transmission plus a four-stroke motor, was a functional bike that was cheap and could be used by anyone.



Women especially took to it for the intention of commuting, but novice riders of both genders loved it for its ease of use. Vespa attained the spot of the largest manufacture of Scooters by 1959, due to the fact of the success of this bike. At that time they decided to set their sights on the global market. They supposed that the U.S. was the most important market to capture at the outset. They believed once their designs were accepted by the American people, they would certainly win over the rest of the world as well. June of 1959 noted the first time a Vespa could be purchased from a retail store in America, specifically in Los Angeles, and the number of well-to-do dealerships had mushroomed to around 75 just a year later.

By making accessible half the money for two important organizations, Vespa exhibited their commitment to the community and won a huge amount of public trust for their company. The organizations, each of which were profoundly appreciated by motorcycling enthusiasts, were the Scooters Safety Council and the Scooters Industry Council. People kept championing Vespa as the number one Scooters manufacturer during the seventies, as they continued developing new bikes which were irresistible. In 1973 Vespa cycles were the winners of over 70 races around the globe, and they were soon famous as the speediest available. Other bike producers were quick to leap on the bandwagon, when, in 1975, touring bikes became fashionable as well as comfortable, following the introduction of the GL1000 Gold Wing.

Cultures around the world remain fascinated as Vespa keeps producing Scooters with their trademark appeal. Part of their excellent image is due to their continued practice of contributing Scooters to causes that they regard as worth supporting. They remain active in bike safety by funding training courses and making certain motor cyclists have the best information. Vespa have developed a track record of reliability over the many years they have been available. A number of the big chances they have taken, have made them such a successful empire in Scooters.

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